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Fan Acquisition

Drops & Funnels

Capture fan data, deliver value, and grow your audience with lightweight landing pages. No payments processed—just pure fan acquisition.

What Are Drops?

Capture Data

Collect emails, names, locations, and social handles from fans

Deliver Value

Give fans streaming access, event access, or exclusive content

Grow Audience

Build your fan list and export to email/SMS platforms

Drop Types

4 drop types for different fan acquisition goals

Free Download

Exchange fan data for a free digital download

The classic lead magnet for music releases

Features

  • Deliver download link after form submit
  • Signed URLs with configurable expiry
  • Track download counts
  • Email follow-up with download link
  • Works with any file type

Best For

Single releasesExclusive remixesBonus tracksSample packs

Waiting List

Build anticipation and capture interest before launch

Perfect for upcoming releases and announcements

Features

  • Show confirmation after submit
  • Optional share link for referrals
  • Track signups over time
  • Export list for email campaigns
  • Countdown timer support

Best For

Album pre-launchTour announcementsMerch dropsExclusive access

Free Event Signup

Capture RSVPs for free events with calendar integration

Get fans to your shows, livestreams, and listening parties

Features

  • Confirmation with add-to-calendar ICS
  • Event date and time display
  • Location or virtual link support
  • Reminder email integration
  • Capacity tracking

Best For

Listening partiesLivestreamsFree showsFan meetups

Free Mixtape

Exchange a full mixtape for fan data with App integration

The ultimate fan acquisition tool for artists

Features

  • Access via YouTube embed or external streaming link
  • Cover image and tracklist display
  • Webhook to NewFans Pro/App for entitlements
  • Email with streaming link
  • Mixtape appears in NewFans library
  • No direct downloads - stream-only access

Best For

Mixtape releasesCompilation albumsMulti-track giveawaysFan list building

Free Mixtape Drop

The ultimate fan acquisition tool with NewFans App integration

How It Works

1

Create Free Mixtape Drop

Start from the Drops dashboard

  • Navigate to Dashboard → Drops → New
  • Select 'Free Mixtape' drop type
  • Enter title and description
2

Upload Mixtape Assets

Add your audio and artwork

  • Upload mixtape audio file (MP3/WAV)
  • Or upload ZIP with multiple tracks
  • Add cover image
  • Enter tracklist (optional)
3

Configure Form

Set up data capture fields

  • Email is required for delivery
  • Add optional fields (name, city, IG)
  • Configure consent text
  • Set consent version for compliance
4

Publish & Share

Go live and promote

  • Preview Drop page
  • Publish to make active
  • Share URL on social media
  • Track submissions in real-time

Extended Fields

  • mixtape_audio_asset_idFull mixtape audio
  • mixtape_archive_asset_idZIP of tracks
  • mixtape_cover_asset_idCover image
  • mixtape_descriptionDescription text
  • mixtape_tracklist_textTrack listing

App Integration

  • Webhook fires to NewFans Pro/App on claim
  • Creates mixtape_claim record with source tracking
  • Mixtape appears in fan's NewFans library
  • Email hints at App library access

Form Configuration

Customize which fields to collect from fans

FieldDescriptionOptionsRecommended
emailPrimary contact for delivery and follow-up
RequiredOptionalHidden
Required
namePersonalize communications
RequiredOptionalHidden
Optional
phoneSMS marketing and updates
RequiredOptionalHidden
Optional
cityGeographic targeting for tours
RequiredOptionalHidden
Optional
stateRegional marketing and events
RequiredOptionalHidden
Optional
instagramSocial engagement and UGC
RequiredOptionalHidden
Optional

Consent Management

  • Separate consent sheet after CTA tap
  • Customizable consent text with artist name
  • consent_accepted_at timestamp stored
  • IP address logged for compliance

Drop Status

  • draftNot visible, still editing
  • activeLive and accepting submissions
  • inactiveArchived, CTA hidden

Analytics & Exports

Track performance and export your fan data

Engagement

Page ViewsTotal visits to Drop page
Unique VisitorsDistinct users who viewed
Conversion RateSubmissions / Views %
Bounce RateLeft without submitting

Submissions

Total SubmissionsAll form completions
Unique EmailsDistinct email addresses
Consent Rate% who opted in to contact
Field Completion% of optional fields filled

Access Tracking

Total Access ClicksAll streaming link clicks
First AccessInitial access per user
Repeat AccessMultiple accesses per user
Access RateAccess Clicks / Submissions %

Sources

Referrer BreakdownWhere traffic comes from
Device TypesMobile vs Desktop
Geographic DataCountry/region distribution
UTM TrackingCampaign attribution

Export Options

Launch: CSV export
Creator: CSV + JSON export

Plan Features

Drops features by subscription tier

Launch

$29/month
Drop TypesAll 4 types
Form FieldsAll fields
AnalyticsBasic
Duplicate DropNo
Export DataCSV

Creator

$79.99/month
Drop TypesAll 4 types
Form FieldsAll fields
AnalyticsStandard
Duplicate DropYes
Export DataCSV + JSON

URL Structure

Drop URLs

  • /drop/{slug}Full path
  • /d/{slug}Short path

Slug Rules

  • Auto-generated from title
  • Editable until first active publish
  • Locked after first publish

Ready to Create Your First Drop?

Start capturing fan data today. All drop types are available on all plans.